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Tuesday
May 25, 2010
Content Strategy PDX
Davis Street Tavern

"Content Strategy" describes the strategic approach to identifying, planning, collecting, creating, distributing and governing content. People interested in "Content Strategy" will likely be involved in the fields of communication, marketing, advertising, web design, web development, interaction design, information design, copywriting, search engine marketing, and... perhaps others...

I would like to meet other like-minded Content Strategists in the Portland area. Open to all. Focus on discussing the practice, and networking within the community.

Website
Saturday
Feb 9, 2013
World Information Architecture Day 2013 Event PDX
Thetus Corporation

Welcome to World Information Architecture Day 2013! Please register for this event on Eventbrite.

Come learn about what Information Architecture means and about some of the challenges facing Portland's leading practitioners.

Ideal for: Anyone interested in technology, creative tech, business of tech, industry pros, students and everyone in between. 

Thanks to our sponsors: AIGA, IxDA, PDX Web and Design Meetup, Northwest Creatives Social Club, People's Sandwich of Portland and Floyd's Coffee

Our speaker lineup is amazing!

10am: Jeanne Turner-Walmart Labs  Cultivating Good Will in the Digital World When we have to wait 20 minutes for service after being seated at a restaurant, or when a grocery store is disorganized and the clerk is distracted and unhelpful, then we know that something is wrong with the situation. In the physical world, lack of information and poor interactions are obvious. In the physical world, we know how to make improvements that increase customer satisfaction. How can we translate this understanding to the digital world? What do we need to understand about human nature to improve digital experiences? In this talk, Jeanne Turner will discuss concepts and techniques that allow us to cultivate good will in the digital world.

11am: Patricia Colley-Interactionflow Civilizing Information Architecture: A meditation on systems design What is the scope of information architecture practice? To design optimal architectural structures, we know we must empathize with its inhabitants, and apply deep expertise in organization, language and flow. But we've learned, this alone will not ensure a design's success. As we dive deeply into the churning sea of design and technology trends, tools and methods, we often forget how we orient to design practice, and its increasingly complex problems, as thoughtful human beings. Will our apps, widgets and gadgets come to serve us, or will we lose ourselves in a wilderness of unmitigated digital distractions and breakdowns? To civilize our digital future, we are compelled to take a systems view of design practice. We are compelled to shift our perspectives and spark grander dialogues.This session will examine the origins and evolution of the IA role, the current and emerging climate in which our products reside, and put forth a few principles and methods to help answer the call to broaden our vision and expand our influence in a changing world.

12p: Huston Hedinger-Wikisway Networks as a User Interface The mathematics of graph theory and its many applications via network science in sociology, bioinformatics, intelligence, and even physics, represent a paradigm shift in how we study and consider information. Over the last 30 years, machines have allowed us to structure data in such a way that allow us to analyze the complex interactions between the individual actors in networks. These interactions turn out to reveal patterns that are both predictable and obedient to mathematical laws- many in the academic community are just beginning to grasp the power an the importance of these claims. The ability to visualize networks allowing the researcher/user/customer to quickly understand the structure and behavior of a network is the main focus of this talk.

1p: Matthew Baranauskas and Noah DiJulio-Ziba Meeting the Challenges of Innovating on Top of Existing Platforms Information architecture is the keystone of every digital experience. It's where consumer needs and desires often collide with a brand's hopes and dreams. The danger for companies as they grow is figuring out how to integrate new features into their customer's existing experience. Using real world examples and personal anecdotes, Matthew and Noah will discuss how they navigate the challenge of innovating on top of existing platforms using a consumer-centric approach. You'll gain perspective on where to look for inspiration and insight, how to prioritize features into something that is meaningful and authentic, and how not to lose your mind in the process.

2p: Joel Barker and Michael Sulis-Wordlions and Summit Energy Tech, respectively Capture, Tagging and Release of Institutional Knowledge: Delivering Information in the Real World When creating a system to deliver institutional information outside of the organization, the success of the project rests on understanding the requirements and work process of all stakeholders. In this case study, Summit Energy Tech and Word Lions collaborated to collect, organize, and make available the mission critical institutional knowledge that was the foundation of our client’s relationship with their customers. This presentation will cover not only our solution, but the points where understanding the client capacity makes the difference between implementation and project failure.

3p: Alison Stump-The Social Wall Visualizing Insight: Getting Started in Information Architecture Information Architecture has only recently been given the respect it deserves by those outside the realm of User Experience. Often the designs we build are so elegant they appear simple. The average person on the street knows that a menu bar probably goes at the top of the page. In most cases its "common sense". It is positioned on the top of the page because an Information Architect thought about all the options, considered the usability and user research data and delivered a product that just works.That is what information Architecture is. So how do you do it? We will discuss a basic schema, various tools and resources to help you get started as well as key terms and phrases that will allow you to escalate your career.

4p: Dedrick Sprick-OHSU Progressive Content Strategy: A content commitment model There are a lot of hurdles to overcome for managing content well on any site. Managing content well includes knowing your website, scheduling tasks, getting the resources together, staying on top of trends and responding to visitor needs. Learn how to tackle this monumental task one step at a time, so your team can grow with your website.  

We can have only 80 guests/session, so it's all first come, first served, so make sure you're on time! 

Also, food and drink is allowed, but not provided. Please go to Floyd's Coffee across the street or People's Sandwich of Portland to find food, or bring your own.

Afterparty @Backspace 'til whenever. Please register through Eventbrite for this. http://worldiadaypdx2013.eventbrite.com/

Hope to see you all here!  

Website
Tuesday
Feb 19, 2013
PDX Web & Design Talk - Designing in a Bubble: Where technology, creativity and business collide
Webtrends

Shake off the winter blues with Amy Dubin, who will present on the myriad considerations all designers face in their roles as visual information disseminators.

Being a designer means taking into account an enormous array of factors, which includes the business and marketing plans that drive demand for your product. Coming up with a product that fits the whole picture will make you not only competitive, but in demand. The tough part is-how to gain this knowledge when 'business' just isn't your thing? This talk offers practical resources to help you understand how big the 'whole picture' really is, where you fit, where you may lack particular skills and how to get them in the most painless way possible. Knowing who to ask for help, and when, is a key strategy and we'll uncover tactics to help you design your career, as well as your products, successfully.

Apologies for shifting the date on this one... the second Thursday was Valentines day.

Thanks to Vitamin-T for providing food; Thanks to Webtrends for the space; Thanks to Amy for presenting an interesting topic!

-Eric Redmond, Organizer of meetup.com/pdxweb

Website
Sunday
Oct 20, 2013
The LavaCon Conference on Digital Media and Content Strategies
through Portland Hilton and Executive Tower

LavaCon 2013 offers expert training on content strategy and multichannel digital publishing. Choose from 112 sessions and workshops—our largest program to date!

It’s one thing to hear people talk about implementing successful content strategies, it’s another to speak with peers who are successfully doing it.

The companies presenting case studies in our 2013 program include Cisco Systems, Oracle, Red Hat, VMware, Juniper Networks, SAS, Sage Software, salesforce.com, and more

Website
Monday
Sep 26, 2016
Delight Conference
through Portland Art Museum: Kridel Grand Ballroom

Delight brings together more than 400 business, design and technology professionals who are passionate about bringing exceptional experiences to life. The event fosters an intimate forum that introduces big ideas, encourages interactive discussions, and builds lasting connections. As we celebrate our fifth anniversary in 2016, we have some fun surprises and one-of-a-kind experiences in store—we can’t wait to share them with you!

Delight Conference looks at experience design from a diversity of perspectives—from analysts to information architects, UX designers to product managers, content strategists to marketers, Delight has something for anyone dedicated to building meaningful experiences.

Website
Saturday
Jan 13
Content Marketing Unconference
NedSpace

Do you have a documented content marketing strategy for 2018? Do you know the metrics your boss cares about? Do you plan on hiring a freelancer, or get hired as a freelancer in 2018?

Tackle these questions and more at the Content Marketing Unconference on Saturday, Jan. 13, at NedSpace in downtown Portland.

Why attend? This is your chance to learn from others, seek out answers to your questions Build a collaborative network, establish partnerships, and be in a community Open your awareness to new ideas for yourself or your business

How Does It Work? We kick off with informal networking, opening remarks, outline the process, then dive into building the day's agenda around your needs, interests, and areas of expertise. The sessions will be 45-minutes.

The Agenda 9-9:30 Arrive, get coffee and a donut, settle in, meet someone 9:30-10 Overview and group agenda setting 10-10:45 Session 1 10:45-11:30 Session 2 11:30-12:15 Session 3 12:15-1 LUNCH (provided) 1-1:45 Session 4 1:45-2:30 Session 5 2:30-3 Closing remarks

You choose the session topics. Here are a few to consider: -Content Strategy -Content Production Workflow -Metrics Your Boss Cares About -Launching a campaign -Buyer Personas -Content Audit -Mapping Your Customer Journey -Hiring a Freelancer -Content Marketing & SEO

Who should attend? If you took the time to read through all of this, then YOU! The event is open to anyone with an interest in the topic.

Website