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Wednesday
Mar 19, 2014
RefreshPDX - Content FTW: Rallying an Army of Internal Content Contributors
ISITE Design

As content marketing becomes a core component of a brand’s digital presence, from creating awareness to nurturing a community, marketers and content strategists working with internal teams are faced with a tricky question: Where should the content come from? Once your journeys have been mapped and personas outlined, how do you kick-start a relevant and honest editorial plan?

In this refreshing look at content strategy, Katie will share her story and tips for rallying a cross-functional team and process to inform a made-to-fit content strategy. You’ll see some tools and templates to borrow for building your own “Team Content” to feed the content pipeline.

Our Presenter, Katie Del Angel

Katie is a marketing specialist at ISITE Design, a digital agency that helps organizations create exceptional experiences. Katie is responsible for content marketing and social media within the agency. She oversees ISITE's mini B2B content empire of six in-house blogs, and a growing army of internal contributors. She also manages the agency website content and organizes ISITE's annual experience design event in Portland, Oregon, Delight Conference.

A recent addition to the Portland office by way of Boston, Katie is still a Chicagoan at heart and thoroughly enjoys a good Chicago-style hot dog whenever she can.

Follow Katie on Twitter.

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Saturday
Jan 13
Content Marketing Unconference
NedSpace

Do you have a documented content marketing strategy for 2018? Do you know the metrics your boss cares about? Do you plan on hiring a freelancer, or get hired as a freelancer in 2018?

Tackle these questions and more at the Content Marketing Unconference on Saturday, Jan. 13, at NedSpace in downtown Portland.

Why attend? This is your chance to learn from others, seek out answers to your questions Build a collaborative network, establish partnerships, and be in a community Open your awareness to new ideas for yourself or your business

How Does It Work? We kick off with informal networking, opening remarks, outline the process, then dive into building the day's agenda around your needs, interests, and areas of expertise. The sessions will be 45-minutes.

The Agenda 9-9:30 Arrive, get coffee and a donut, settle in, meet someone 9:30-10 Overview and group agenda setting 10-10:45 Session 1 10:45-11:30 Session 2 11:30-12:15 Session 3 12:15-1 LUNCH (provided) 1-1:45 Session 4 1:45-2:30 Session 5 2:30-3 Closing remarks

You choose the session topics. Here are a few to consider: -Content Strategy -Content Production Workflow -Metrics Your Boss Cares About -Launching a campaign -Buyer Personas -Content Audit -Mapping Your Customer Journey -Hiring a Freelancer -Content Marketing & SEO

Who should attend? If you took the time to read through all of this, then YOU! The event is open to anyone with an interest in the topic.

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